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Tuesday, 03 July 2026 12:08

Take part in the Open Water Wisdom Campaign

Written by  The Lifesaving Society and Canadian Red Cross

You can change the way your community thinks about water safety!

The Lifesaving Society and Canadian Red Cross are accepting community applications for lifejackets and education kits. We are looking for local leaders to help deliver a water activity safety awareness and education campaign called Open Water Wisdom. The campaign will focus on making sport, recreation and active living on Canada's remote lakes, rivers, and coastal regions safer for children and youth ages 0 to 19.

Watch and Wear

Drowning in remote areas of Canada still happens too often. Whether in open water or on thin ice, drowning is preventable. The Water Wisdom campaign is reaching out to communities to let them know about the simple ways to make water activities safer. The three most important things to remember before engaging in water activities are:

  • watch out for each other when around open water
  • beware the shocking effects of cold water and
  • wear a lifejacket.

Benefits for Communities

Participating Communities will receive an education tool kit to help them set up water-safety activities for local children and youth, a media support package to promote the messages and activities, and a supply of comfortable lifejackets for use in sports, recreation or near-water play activity.

The Water Wisdom campaign is an initiative of the Lifesaving Society and Canadian Red Cross. Both organizations have a wealth of experience in water activity safety education and community-based educational programming.

How to Apply

Please complete the application form by visiting the Open Water Wisdom web site at http://www.openwaterwisdom.ca.

By inviting the Open Water Wisdom campaign into your community, you will be helping young people and their families to watch out for each other and wear lifejackets.

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